Listing Your Austin Home - Austin Market Perception

November 23, 2007

confusion-thumb.gifPerception is the mother of all keywords right now in the business of Austin real estate.  Make no mistake about it, perception is the problem, and the panic many are feeling is based on the over reaction of others.  The sky is falling seems to be the rhetoric of the ill informed- they’ve been touched by a problem, therefore you must have a problem too, even if they are 5,000 miles away.

There is a way around this crisis and not allowing perception to dictate your marketability when it comes to listing your Austin home.  It is really simple and it begins with your agent being brutally honest with you.  Honest you say?  Yes, honest.  If you want honesty, and want an agent that will evaluate your market and tell you the honest truth about whether to market now, or in a few months- we’re those Realtors.  We’re not afraid to lose a listing because it’s in your best interest.  Our goal is to make sure your market is performing optimally, and put you in a position to bring the best possible offer- and if it isn’t quite performing, to fully advise you as to what now versus later may mean to your wallet. 

Marketing can only go so far, we can bring offers even in a tough market (we do it everyday), but the quality of the offer is affected by perception.  If you’re thinking of listing, give us a call, a second opinion may mean $1000s to your bottom line. 

… and by the way, the sky is not falling in Austin real estate, but buyers are affected by perception and will wait until they can buy safely, the same way you’re going to market when you can profit optimally.

Posted by Benn, Single Pointe CEO | Filed Under Blog, Selling 

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